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4 Questions to Ask Before You Hire A Business Coach

Updated: Sep 26, 2023

If you are a business owner thinking about hiring a business coach, here are four questions to help in the process:

1. What do I want out of business coaching?

When thinking about hiring a coach, identify the reason, or pain point, that is nudging you to seek out a coach. Do you need motivation or a change in mindset to get to the next level? Are you hitting walls with business growth and need some outside perspective? Are you feel overwhelmed by day-to-day? Ask yourself:

If I hire a coach, what do I want to be different in my business in 12 months?

The more specific, the better.

Many of the business owners I work with are solopreneurs who are in their first 5 years of business. They are driven individuals, but often feel alone in the day to day workings of their business. They are looking for an outside perspective, encouragement, accountability, and ideas so they can confidently make the next steps in their business.

2. Can I reach my goals without a business coach?

After you have identified what you want out of coaching, try to find a solution without a coach. Maybe you are struggling with accounting. If so, would a hands-on accountant solve the problem? Are there resources within your existing network or at a local community class that can help you get to the next level? If so, go for it!

This might seem like weird advice from a coach (believe me, I like clients!), but my point is this: if you have tried a couple of options and are still seeking out a coach, it shows me that you are determined and ready to do what it takes to move your business forward.

If your desired outcomes cannot be met with a great new accountant or a fancy new CRM, then a coach may be a good fit.

This is especially true for challenges that include clarity on long-term strategy, needing a change in mindset, or receiving some outside perspective to help you maximize your own work style.

This is where working with a coach can bring you (and your business) to a new level.

3. Am I ready to work with a business coach?

The single greatest determining factor of success in coaching is you.

Are you willing to put time and energy into the coaching process? Are you ready to be honest about where you are in your business?

Are you open to feedback and trying new ways of doing things? If so, coaching may be a great option. You will have support, an outside perspective, and someone who is truly rooting for you and your business!

Another great way to know if you are ready is to ask people in your network who have used coaches. Ask them about their experiences, and what the process was like for them. What was helpful? What changed for them and their business? If you like what you hear, you may be ready!

4. Am I willing to find THE coach, not just A coach?

When looking for a business coach, revisit the first question about what you would like out of coaching. This will help you determine which coach is a good fit for you and your business. Take the time to check out a few websites. When you read the site, it should sound like they are talking directly to you.

Lastly, always speak directly with your prospective coach before you agree to work with them. Coaching is an investment of time and resources, so take your time. When you talk with a coach, ask yourself if you could see yourself opening up to this person? As they explain their services and how they work, do you find yourself panicking or getting excited? When you find the right one, you will know!

Hope these questions help you on your journey to hiring a great coach that will help your business grow!

If you are interested in learning more about coaching with Amy Lynne Coaching, you can schedule a phone call here!


Amy Lynne Coaching is located in Minneapolis-St. Paul, MN and works with solopreneurs and small business owners to help them reach their goals.

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