Updated: Sep 18, 2020
My Dad always had Public Radio playing in the car. Always. When I was a kid, I thought most of it was boring. But, there was one show I liked, dare I say enjoyed. It was, “Car Talk”, with Click and Clack, the Tappet Brothers. People would call in and have some crazy things wrong with their car and the Tappet Bothers would tell them what was wrong and how to fix it.
The show sounds boring, you say? Well, find an episode and give it a listen. Those brothers were always cracking jokes, getting husbands in trouble, and laughing, laughing, laughing. When the show stopped, your face hurt from smiling.
When was the last time your car made a weird noise? Was a clank or a screech or a bump? For me, the last problem was tires. They were past their prime. When I would drive in rain, I would be white-knuckled and refused to go more than 40 miles per hour lest I hydroplane my way into the ditch.
After I put on the new tires a few things changed. Yes, the obvious things changed: feeling more confident on the road, better handling in the rain, etc. Something else changed as well. My car was quieter. No more humming. I would not have listed humming as a problem because I didn’t know it was humming until the humming was gone.
So what does all of this have to do with business?
If you could record yourself throughout the week, what “sounds” would your business make? Where are the squeaks or clanks? Are there phrases that repeatedly come out of your mouth that may be a clue?
“Why won’t these ‘likes’ covert to sales?” or, “I hate on-boarding new clients!” or, “There has to be an easier way to do this.” or “we keep selling out of this product!” or “I am so busy this week.” or “we keep getting great feedback on our new website!”.
Some of these are things you WANT to hear, and others are not.
Like a repeated noise coming from your car, the things you say can give you an indicator of where the problem is in your business. When you can clearly identify these issues and address them, you will be amazed at how many other things will take care of themselves.
While a business coach may not keep you laughing like the brothers on “Car Talk”, they will be an expert set of eyes (and ears) on your business to help identify and fix what is wrong.
Your business can run without all the squeaks and clanks.