top of page

Blog Writing For The Uninspired

As business owners, we know we should be producing content. But let’s be real…

Sometimes we are not inspired to write. Sometimes we stare at a blank page for hours.

Sometimes we cry.

In 2020, I set a goal of posting two blogs a month…and I made it. Technically, one month I posted three and another month I only posted one, but I am counting it as a win! The twice a month goal continues into 2021. I didn’t make it last month and I am letting it go. Thanks to a little reframing I did in March!

Here are three things that help me write, even when I am uninspired.

1) I give myself permission to word vomit

Very rarely do I write a blog from start to finish in one sitting. Especially if I am uninspired. So, I give myself permission to write only the beginning of a blog, a rough outline, a few ideas on a topic, or a list of “top 7 things” that I will fill in later.

Most of the time I have five or six partially finished blogs in my writing folder. This helps me capture ideas when they are flowing and have a starting point for writing (or editing) when they are not.

Having the ability to keep things moving forward, even if I didn’t have a lot to show for it, has been critical to staying engaged and on target with my goal.

2) I give myself permission to plan more

Instead of my blog writing time only being about writing, I give myself permission to plan.

This is different than the “word vomit” idea above. It is truly about planning. I look ahead to what is coming up in my business, what season we are in, what problems have been coming up for multiple clients etc., and create a list of blog ideas.

Another approach I have taken is to make a list of topics that I use as headers: networking, time-management, personal development, and so on.

Then under each header, I write as many ideas as possible. For example, under networking I added things like how to network, how to follow-up after a networking meeting, listening skills for networking, networking is not just about selling, honing your pitch, connecting your network, etc. These are great starting points for when I am feeling inspired to write.

3) I give myself permission to have short blogs

Some topics or ideas lend themselves to longer blog posts. But when I am uninspired and need to get something posted TODAY, I give myself permission to make a short blog post.

To help with this, I will copy something I wrote on LinkedIn that received good interaction, fluff it up a little, and, boom. Blog. Post. Done.

While blog writing can be daunting at times, it has also been a great help in crystallizing my thoughts and sharing ideas with a larger community.

The discipline of getting something out twice a month has helped me to consistently reflect on my business in a way I have grown to appreciate.

Even when I am uninspired.


Hi, my name is Amy and I am a small business coach with Amy Lynne Coaching. I love to help solos, freelancers and small business owners turn their skill set into a business. While I am located in the Twin Cities of Minneapolis and St Paul, MN, I work with people all over the world thanks to the magic of the internet.

Interested in learning more? Schedule a 30-minute call with me here!

64 views0 comments

Recent Posts

See All


bottom of page